Intensively involved in most aspects of this innovative e-commerce
organization that markets products made by grassroots artisans in developing
countries. Principal responsibilities include: Web Operations, Web Design,
Management, Marketing, Training, and Database Development.
Prepared and delivered presentations on Digital Divide issues at various conferences including: United Nations Conference on Trade and Development (Geneva), The World Bank Mediterranean Development Forum (Marrakech), Global Knowledge (Toronto), The International Federation for Alternative Trade (Cape Town), ASAFE Cyberforum for Women Entrepreneurs (Cameroon).
Represented PEOPLink in print, Web, and television press.
Structured, developed, and administered a secure, database-driven e-commerce Web site for PEOPLink (http://www.tedjohnson.us/resume/peoplink), showcasing culturally-rich products made by grassroots artisans.
Managed implementation of partnership with eBay to promote Web auctions of unique ethnic art. Developed system to generate HTML for auction listings.
Conceived and directed development of browser-based Web site maintenance tools. This eliminated the need for separate FTP software, allowing more than 50 trading partners to create and maintain Web sites.
Designed and developed relational databases to manage an online store with modules for Web catalog management, invoicing, list management, and other functions.