Intensively involved in most aspects of this innovative e-commerce
organization that markets products made by grassroots artisans in developing
countries. Principal responsibilities include: Web Operations, Web Design,
Management, Marketing, Training, and Database Development.
EXPERIENCE
Managed the ongoing publication and maintenance of PEOPLink's online catalog, content, and the electronic distribution of the newsletter/magazine Linkages (http://www.tedjohnson.us/resume/peoplink/linkages).
Coordinated the development of a Web presence for more than ten grassroots marketing NGOs in Africa. These efforts permitted the NGOs to have a virtual presence at the World Bank's Africa Day forum.
Led a cross-functional team in crafting extensive modifications to an open-source e-commerce program, resulting in increased functionality and a better user experience.
Designed and delivered on-site Internet technical training to NGOs in Bangladesh, Cameroon, India, Kenya, The Netherlands, Morocco, South Africa, Tanzania, Zimbabwe, and the USA.
Demonstrate for the World Bank the feasibility of the Souk Virtuel (Virtual Marketplace): a Web site managed by a rural Moroccan NGO for grassroots marketing of traditional rugs (http://www.tedjohnson.us/resume/peoplink/vsouk).
Structured, developed, and administered a secure, database-driven e-commerce Web site for PEOPLink (http://www.tedjohnson.us/resume/peoplink), showcasing culturally-rich products made by grassroots artisans.
Managed implementation of partnership with eBay to promote Web auctions of unique ethnic art. Developed system to generate HTML for auction listings.
Conceived and directed development of browser-based Web site maintenance tools. This eliminated the need for separate FTP software, allowing more than 50 trading partners to create and maintain Web sites.
Designed and developed relational databases to manage an online store with modules for Web catalog management, invoicing, list management, and other functions.
Developed and implemented systems for measuring and analyzing Web traffic and sales--before Web analytics systems became commonplace.
Developed online Training Modules for learning HTML and Digital Imaging. These modules were used by NGOs in Africa, Asia, and Latin America.
Supervised volunteers and interns carrying out various marketing and technical activities.
Collaborated with PEOPLink Marketing staff to create and implement an Internet marketing strategy.
Represented PEOPLink in print, Web, and television press.
Planned and managed for the Smithsonian Folklife Festival a demonstration of how grassroots NGOs apply digital imaging techniques.
Designed and oversaw implementation of phone and data cabling for residence-to-office conversion.
Trained and supported office staff in the use of a standard suite of productivity applications.
Prepared and delivered presentations on Digital Divide issues at various conferences including: United Nations Conference on Trade and Development (Geneva), The World Bank Mediterranean Development Forum (Marrakech), Global Knowledge (Toronto), The International Federation for Alternative Trade (Cape Town), ASAFE Cyberforum for Women Entrepreneurs (Cameroon).
Administered a seven-client Windows NT network that included file sharing, POP and SMTP e-mail, a shared database, and an Internet proxy server.
